Memoir Book Business: An Author Explores Unique Codes to Enhance Memoir Experience

by Matilda Butler on January 13, 2012

Book Business PaperclipPost #85 – Women’s Memoirs, Book Business – Kendra Bonnett and Matilda Butler

Innovative Approach to Book Development and Storytelling

Last week, Women’s Memoirs published an interview with memoir author Jenny Lynn Anderson, author of Room 939: 15 Minutes of Horror, 20 Years of Healing. When we looked at her book, we loved the innovative use she made of Quick Response codes.

QR-Storytelling, quick-response code, memoir, memoir writing, memoir author interview“What the heck is a QR code?” When I mention them to friends and family, I can almost see the balloon over their head containing those words — with about five question marks. Actually, you’ve been seeing QR codes around town, on magazine and newspaper ads, and even billboards. You just may not have noticed. They are popping up lots of places, but I’d never seen them used in a book. Have you ever wondered what QR is all about? Jenny Lynn found a way to add emotion and creativity to her memoir by incorporating QR codes. She describes this in the second part of our interview with her.

[NOTE: There are apps for all smart phones that allow you to hold your phone up to a QR code and scan it. For marketing uses, for instance, the QR codes will open a window with additional information about a product. The code system was originally developed in 1994 by Toyota to track car parts. Use of QR codes is growing in the US. Some restaurants are using them, letting the code on the menu provide the customer details of specials for the evening.]

memoir, memoir writing, journaling, autobiographyWomen’s Memoirs:: Kendra and I try to stay on the edge, keeping up with changes in technology. We’re fascinated with your use of the new Quick Response (QR) codes that are starting to gain popularity. The uses I’ve seen are for marketing. Yet, you’ve worked them into the content of your storytelling. Could you tell us more?

storytelling, memoir, author interview, writing and healing, memoir author QR codes, memoir writingJenny Lynn Anderson: Restoration was paramount to my writing “Room 939.” Half way through writing the book, I decided I could possibly make the book even more therapeutic if I utilized QR code technology. I had continually been reading about QR (Quick Response) barcodes and their effectiveness in marketing. I thought, why can’t I use them in my book allowing readers to feel the emotional pitch of the story? Why not create a book that encompassed more than just flat words on a page? Why not use music, video, art and photography to stimulate as many senses as possible?

I firmly believe until you “feel,” you will not heal and I think the QR codes in my book were worth the time and investment. From a production standpoint, I was fortunate to have many colleagues who pointed me to the talent needed to create the QR codes. It was rewarding to be a part of the creative process. As I have reviewed national bookstores, I have yet to find an inspirational book on the market with QR codes being utilized in this way.

memoir, memoir writing, journaling, autobiographyWomen’s Memoirs: Thanks Jenny Lynn. We’ve included one of the videos that is played when a reader scans your QR. It definitely adds to the reader’s understanding and experience.

JENNY LYNN ANDERSON: Thank you Matilda for hosting me on Women’s Memoirs. There’s one more comment I’d like to make. While some of your readers might hesitate to take on self-publishing, I feel that the true beauty of being a self-published author is the allowance to think outside the box! My use of QR codes is just one example of what your readers might decide to do.

storytelling, memoir, memoir writing, storytelling and leadership

About JENNY LYNN ANDERSON
During her 25 years as a corporate journalist, Jenny Lynn Anderson established and maintained a highly respected reputation for her evocative reporting.  Now as a first time author, the responses to Room 939: 15 Minutes of Horror, 20 Years of Healing are of the same acclaim – her story is captivating and detailed, keeping the reader soundly charged with her journey. 
storytelling, memoir, memoir writing, storytelling and leadership

You can contact Jenny Lynn through her website.











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