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Writing and Book Business

Book Publisher Gets Authors Competing for Book Deals

by Kendra BonnettJune 20, 2010
Book Publisher Gets Authors Competing for Book Deals

What can you learn from The Next Top Spiritual Author contest? Maybe you’ll get a sneak peek into the future. Publishers who encourage authors to compete for book deals may be helping themselves sell more book and helping authors to get started with essential marketing early.

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Web Video Has Gone…Well, Viral. What Does this Mean to Memoir Writers?

by Kendra BonnettJune 19, 2010
Web Video Has Gone…Well, Viral. What Does this Mean to Memoir Writers?

With 30.3 billion videos being watched in the U.S. in a single month, it’s time for writers to take Web video marketing seriously and learn how to use it to build a platform. Follow along and learn with Kendra Bonnett and Matilda Butler as they begin to put video to work for Women’s Memoirs and their upcoming book Writing Alchemy. This is the first in a series.

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A Memoir Book Publishing Salute

by Matilda ButlerJune 11, 2010
A Memoir Book Publishing Salute

Matilda interrupts the usual book business Friday to wish Kendra Bonnett a happy birthday.

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BookExpo America…Book Marketing…Platforms…and Contest Reminder

by Kendra BonnettMay 29, 2010
BookExpo America…Book Marketing…Platforms…and Contest Reminder

Book sales and success are as much (maybe more) about marketing and platform building as they are about the book. At this year’s BookExpo America, a lot was said about the state of the industry. And yes, it’s harder than ever to breakthrough and sell. But you can do it…if you start early enough and you focus on your platform.

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It’s Déjà Vu All Over Again — And How to Use Book Awards

by Kendra BonnettMay 21, 2010
It’s Déjà Vu All Over Again — And How to Use Book Awards

As we go on three weeks of book award wins for both Rosie’s Daughters and Dog Dish Diet, we decided to encourage all authors to enter competitions and to give some advice on how to put your wins to work in marketing your books.

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Six-Word Memoirs…Your Path to Theme and Message

by Kendra BonnettMarch 22, 2010
Six-Word Memoirs…Your Path to Theme and Message

Have fun writing your Six-Word Memoir. It’s harder than you might think…especially if you use this technique to find your bigger story and distill your theme and message.

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Building a Memoir Writing Platform: What Is Your Message? (Part 2)

by Kendra BonnettFebruary 28, 2010
Building a Memoir Writing Platform: What Is Your Message? (Part 2)

Our series continues as we take you through the process of finding a platform for your memoir writing. We start with asking the who, what, where, when, why and how questions. Once we identify our platform, we need to put in place a marketing strategy and selling tactics.

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