Post #18 – Women’s Memoirs, Book Business – Kendra Bonnett and Matilda Butler
Leverage. It’s a miraculous thing. In physics it’s the principle behind one of the simplest machines. But don’t underestimate its power. The ancient Greek mathematician Archimedes declared, “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.”
That’s leverage as a mechanical advantage, but what about social or business advantage or even memoir leverage? This is about getting ahead (or gaining positional advantage) by working effectively and most often collectively. Let me give you a couple of examples:
Book Signing with Memoir Leverage
Three women have memoirs all coming out around the same time. If each holds a book signing at the local bookstore, she may attract 25 or so people and sell 10 books. But what if they leveraged their contacts and relationships in the community and held a joint book signing? Each woman would attract her 25 [click to continue…]
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