Posts tagged as:

book publishing

Memoir Book Marketing: Will Apple Make a Difference?

by Matilda Butler on January 20, 2012

Book Business PaperclipPost #86 – Women’s Memoirs, Book Business – Kendra Bonnett and Matilda Butler

Book Publishing and Marketing May Be Influenced by Apple

Apple changed the music industry. Might it have its sights on the publishing industry? In what ways will Apple facilitate authors who want to get digital versions of their books into the hands (well, onto the tablets) of readers?

As I am writing this post, Apple is getting ready for a major announcement at its Apple Education Event in New York City. By the time you read this post, the event will have already taken place. Be sure to check for what actually took place.

However, I thought this article on Apple and publishing will give you some background that may help you look at the bigger picture.

We all know that publishers are struggling to find the right mix in their business. In a future blog, we’ll look more closely at the changes in the publishing industry. For today, we just want to alert you to pay attention to Apple’s moves. It is likely that at first, Apple with align itself with the textbook industry. Almost from the start, Apple saw the importance of the education market. It looks like that was a smart move and one that will enable it to become a major player in ebook (ibook) publishing.

In the not too distant future, we can expect more tools as well as services. Right now going from a print book, especially one with graphics, to an ebook (e.g. for the Kindle) is not a “press the button” task. If it were easier to have text, images, audios, and even videos all integrated, we would see some exciting books. Even something that ought to be simple — images with text that wraps around — is currently difficult to do. And how about linkable tables of content? All the things that we want are hard to accomplish. Let’s hope that Apple has some good solutions up their sleeves.

storytelling, memoir, memoir writing, storytelling and leadership











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BookExpo America…Book Marketing…Platforms…and Contest Reminder

by Kendra BonnettMay 29, 2010
BookExpo America…Book Marketing…Platforms…and Contest Reminder

Book sales and success are as much (maybe more) about marketing and platform building as they are about the book. At this year’s BookExpo America, a lot was said about the state of the industry. And yes, it’s harder than ever to breakthrough and sell. But you can do it…if you start early enough and you focus on your platform.

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The Internet and Social Networking Achieve Tipping Point

by Kendra BonnettApril 9, 2010
The Internet and Social Networking Achieve Tipping Point

The Infinite Dial survey shows the Internet beats out television to take the top spot as the “most essential” medium and social networking activity doubles within the last two years. With almost 50 percent of Americans using social networking, there are important implications for authors looking to market and sell books.

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Memoir Book Review–Your Memoirs by Hawley Roddick

by Kendra BonnettJanuary 20, 2010
Memoir Book Review–Your Memoirs by Hawley Roddick

Here’s a memoir writing how-to that will focus your thinking, entertain with examples and help you limber up your style and technique. Think of “Your Memoirs” by Hawley Roddick as mental calisthenics.

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Book Marketing Outside the Box to Build a Community

by Kendra BonnettJanuary 15, 2010
Book Marketing Outside the Box to Build a Community

Use the power of community to promote your books and writing. Learn from marketing guru Seth Godi–a master at turning his books into instant bestsellers. Then promote your memoir writing blogs and websites by adding a comment at the end of this post. We’ll add your sites to our Women’s Memoirs blogroll.

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A Merry Kindle Christmas (update)

by Kendra BonnettDecember 27, 2009
A Merry Kindle Christmas (update)

It’s probably not surprising that this Christmas season was the biggest ever for Kindle sales. In fact, Amazon reports a couple significant milestones. What does this mean to us as writers, publishers and readers. Make a New Year’s Resolution to find out.

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