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Book Marketing Leverage

Book Publisher Gets Authors Competing for Book Deals

by Kendra Bonnett on June 20, 2010

Book Business PaperclipPost #43 – Women’s Memoirs, Book Business – Kendra Bonnett and Matilda Butler

Next-Top-Author-logoI’ve brought this subject to your attention before: It’s the Next Top Spiritual Author contest. I learned about this because my sister in law, Marguerite Bonnett, has entered her book proposal for an original 12-step program designed for the 21st century. She calls it the 12 New Thought Steps. Her objective is to help readers cut their old patterns and bad habits without coming out of the process hating themselves. [click to continue…]

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The Internet and Social Networking Achieve Tipping Point

by Kendra BonnettApril 9, 2010
The Internet and Social Networking Achieve Tipping Point

The Infinite Dial survey shows the Internet beats out television to take the top spot as the “most essential” medium and social networking activity doubles within the last two years. With almost 50 percent of Americans using social networking, there are important implications for authors looking to market and sell books.

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Building a Memoir Writing Platform (Part 3)

by Kendra BonnettMarch 5, 2010
Building a Memoir Writing Platform (Part 3)

We’ve got a real find for you all this week. It’s called Tumblr; it’s a blogging platform. It’s free, and it’s loaded with all the bells and whistles you can imagine. It may not be a replacement for a professional WordPress blog site, but it’s a great way to get started for zero money…and still look good.

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Building a Memoir Writing Platform: What Is Your Message? (Part 2)

by Kendra BonnettFebruary 28, 2010
Building a Memoir Writing Platform: What Is Your Message? (Part 2)

Our series continues as we take you through the process of finding a platform for your memoir writing. We start with asking the who, what, where, when, why and how questions. Once we identify our platform, we need to put in place a marketing strategy and selling tactics.

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Building a Memoir Writing Platform: What Is Your Message? (Part 1)

by Kendra BonnettFebruary 27, 2010
Building a Memoir Writing Platform: What Is Your Message? (Part 1)

What’s your memoir writing platform? You may as well start by asking yourself, What is the message of your book? This is the second in a multi-part series designed to help you create a platform for marketing and selling your book.

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You Already Have Readers for Your Memoir

by Matilda ButlerFebruary 20, 2010
You Already Have Readers for Your Memoir

Book Business: You already have the start of an audience for your memoir. You just need to understand about platforms.

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