Book Marketing Outside the Box to Build a Community

by Kendra Bonnett on January 15, 2010

catnav-book-business-active-3Post #17 – Women’s Memoirs, Book Business – Kendra Bonnett and Matilda Butler

Today I want to keep on my theme of last week–community and collaboration. This morning I received my daily email from innovative marketer Seth Godin. I look forward to reading Seth’s thoughts each morning because his ideas help me fire up my brain and encourage me to think outside the box.

Today Seth told his readers about his latest book Linchpin: Are You Indispensble? Now something you need to know about Seth; he cranks out clever little books at a rate of about one a year. Last year it was Tribes: We Need You To Lead Us. And his books become, to use his words, “instant bestsellers.”

How does Seth Godin do it–creative book marketing?


He thinks outside the box. When he published Tribes, he also started an exclusive members-only Website and said he would only allow the first x number to join. I forget the cutoff number now, but I can assure you I didn’t procrastinate ordering the book. The only way you could become a member was to buy his book and email him a copy of your Amazon receipt. In return, you became a member of his community.


With Linchpin, he has offered readers an opportunity to get a pre-launch copy…all they had to do was make a contribution for charity and promise to review the book on their blogs. Yep, another “instant bestseller,” and he tells us he raised $100,000 for charity. And Seth has posted a page on Squidoo where you can find what people are saying about Squidoo. Seth has created his own community of reviewers. Brilliant.

Add your memoir writing or book blog to our community

Don’t hesitate to promote your blog or Website by writing a Comment that touts your writing and where you post online. We’re looking forward to including your blogs and websites in our Women’s Memoirs blogroll. And you should be promoting your work and joining communities everywhere you can. Don’t wait for someone to discover you…tell everyone where you are (URL) and what you’re doing. You’ll be doing yourself a favor, but more importantly you’ll be helping aspiring writers everywhere.





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