Bandana Super Holiday Sale: Honor an Empowered Woman with a Gift and a Story

by Kendra Bonnett on December 14, 2010

catnav-book-raves-active-3Post #66 – Women’s Memoirs, Book Raves – Kendra Bonnett and Matilda Butler

rosie-bandana-ad smallMy story begins back in September 2009. Matilda and I had been selling our Rosie the Riveter Legacy Bandana online for about six months. We’d typically sell two or three bandanas a month, which was fine with us. After all, our focus was on our memoir Rosie’s Daughters: The “First Woman To” Generation Tells Its Story.

But around the beginning of September, sales started to pick up. One or two a day. Then two or three a day. And by the beginning of October, we were doing a brisk little business in bandanas.

“What’s causing all these sales?” I asked Matilda.

“I don’t know…unless it’s Halloween.”

“I’m going to send an email and ask the next woman who orders a bandana.”

We started confirming orders and asking women how they were using/wearing our Rosie the Riveter Legacy Bandanas. Matilda was right. We were outfitting Halloween Rosies all over America.

Matilda went to Google and searched “Rosie the Riveter bandana,” and there we were in the top spot on the first page. She called to report on her discovery just as I was getting ready to mow my lawn. “So how do we capitalize on this?” she asked.

“Let me think about it.” It takes me almost two hours to mow my lawn. Around and around the yard I went. With so much monotonous downtime, I had plenty of time to think. And just as I rounded my little stand of balsam pines, it came to me. I stopped the mower, reached in my pocket for my phone and called Matilda: “We’ll sell our Rosie Bandana on eBay.”

We opened an eBay account that afternoon and by evening we were selling. Sales jumped and by Halloween we had put our iconic bandanas on the heads of some 150 Rosies.

Needless to say, we were prepared for Halloween 2010. Matilda created a cute little video with photos of ourselves, family and customers all wearing bandanas. And around the beginning of September, sales took off. We continued to sell bandanas on both of our sites and eBay.com, and we added Etsy.com…the brilliant suggestion of Matilda’s youngest son. With some forethought and just a little additional effort, we more than doubled our sales.

A Bandana and a Story

With 2011 only weeks away, Matilda and I had already begun thinking about how we might cover the heads of more than 800 Rosies in the coming year.

And that’s when I got the email. “Do you have 5 Rosie the Riveter bandanas?” a friend wrote.

“No problem. I’ll drop them by your office.

When I dropped the bandanas off, she explained her plan: “This Christmas, I’m giving them to my sisters, daughter, granddaughter and 90-year old aunt…four generations of Rosies and Rosies’ Daughters. I want them to know that I think they’re all strong, empowered women. Women that I’m proud to know and be related to.”

But then she about knocked me out of my seat with the rest of her plan…you’ll love this:

“Giving the bandana is only half of my gift. I want each of these women to know exactly why I think she is an empowered woman to be emulated. So I’m writing a personal story to accompany each bandana.”

What a great idea. What better present could a writer give? I couldn’t wait to tell Matilda. And that’s when we decided to share this beautiful idea with you. Put your writing talent to work and give a very personal gift this year…a bandana and a story.

And right now you can buy the stocking stuffer that lets you tell a daughter, granddaughter, aunt, mother or best friend what you really think of her…and save more than ever. We’re discounting volume purchases from now until December 17th. Here’s how it works:

Buy 1 bandana at $11 and save $1 off our online price.
Buy 2 bandanas at $10 each, and now you’ve saved $4.
Buy 3 bandanas at $9 each, and wow you’ve saved $9.
Buy 4 (or more) bandanas at $8 each, and with the $16 you’ve saved you have gotten one bandana free and almost paid for the Priority shipping.

We’re mailing all bandanas via USPS Priority Mail to help get them delivered in time. So order today, and then get to writing your bandana stories. This holiday, you can be the strong, empowered woman who passes the mantle (or bandana) along to other women.

Best Wishes for the Season and a Very Happy New Year.

Oh, and by the way, my friend keeps adding more family to her list. She’s now up to nine bandanas. She’s going take a picture of all the women together on Christmas morning wearing their bandanas…”Rosie style.” We’ll be posting the picture here.



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